ECity Bangalore Events

Management Development Program on

CONVERGENT BRANDING IN THE ONLINE SPACE

7th and 8th September 2012 @ IFIM Business School


     
    CONVERGENT BRANDING IN THE ONLINE SPACE
7th & 8th September 2012
 
     
  SUMMARY
With the online space gaining popularity among people, brands consider it as a means of reaching out to their target audiences to promote themselves. Since the medium is highly dynamic, today's techniques and practices become obsolete within a short period of time. In the process, a very effective marketing vehicle gets misused due to a lack of proper understanding of the channel. This program aims to bring to the forefront the challenges and best practices in Online Marketing.


PROGRAM MEANT FOR
Brand Managers, Marketing Managers, Business Developers and Account Managers


DURATION/SCHEDULE OF PROGRAM
2 days - 10.00 am to 6.00 pm on 7th & 8th September 2012 (Friday & Saturday)


PROGRAM INSTRUCTOR
Mr.Soumajit Bhowmik, CEO, AdWize

With a B.Tech from IIT Kharagpur, a Visharad in Fine Arts from the West Bengal University and a creative outlook towards the world, Soumajit became the Founder and Creative Director at AdWize. Up-to-date with new technologies and media, Soumajit is one of the few Social Media Marketeers who understands the intricacies of Online Media, Search Engine Optimization, Online Property Management and Reputation Management. Interactive campaigns and content are his focus areas.


PROGRAM BENEFITS
  • An understanding of the online space and its importance
  • The importance of Social Media Marketing
  • Creating an integrated platform in the virtual space for marketing and branding initiatives
  • The essence of customer engagement in the online space
  • Do's and Don'ts of Online Marketing
  • Latest trends and techniques in Social Media Marketing and Search Engine Optimization
  • Critical aspects of Search Engine Optimization initiatives
  • The space beyond keywords and descriptions in Search Engine Optimization
  • Using the online space for maximum brand leverage

PROGRAM OUTLINE
DAY 1 - Search Engine Optimization
  • What is Search Engine Optimization?
  • How does Search Engine Optimization help?
  • Why is Search Engine Optimization important?
  • What are the current standards in Search Engine Optimization?
  • What are the best practices and trends in Search Engine Optimization?
  • How can Search Engine Optimization be used to leverage brands?

DAY 2 - Social Media Marketing
  • What is Social Media Marketing?
  • The importance of Social Media Marketing
  • The latest trends and practices in Social Media Marketing
  • The creation of an integrated marketing platform in the online space
  • The basics of customer engagement
  • Building a brand in the online space

PROGRAM FEE (PER PARTICIPANT)
Rs.7,900 (including program kit, certificate, beverages and lunch)

For details / on-line registration go to www.ifimbschool.com/mdp/form.html

 
 
  For queries contact - Prof. Anand Narasimha, Dean-Planning & Development; Professor-Marketing
Tel: (M) 99450 33003 (O) 080 - 41432878    Fax: 080 - 41432844
Contact IFIM Business School
 

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